AWS | curiosity kid
Curiosity, piqued. My team at AWS crafted the 2022 brand advertising campaign, launching with this TVC in the United States.
We evolved the "Curiosity Kid" concept, showcasing cloud computing customers like Ferrari, PGA, NASDAQ, and Taco Bell. This time, our kid is now a teen, representing the next generation of builders and technology leaders. #AWSisHow
We also served a Canadian audience with AWS brand advertising television campaign in both English and French-speaking markets. We expanded on the concept created for the American market, highlighting the next generation of strong female builders, this time featuring Canadian companies including The Globe & Mail and WealthSimple.
The campaign in Canada also expanded to include a concept demonstrating breadth and depth of AWS innovations as seen in the highlights of a young girl’s day. Customers featured in this concept include Air Canada, Clearly, Duolingo, and the National Hockey League.
We also launched television advertising for the AWS brand in Australia. This time our Curiosity Kid learns about innovation while Mom’s away on business, with AWS customers YouFoodz, Canva, The ICONIC, and Smiling Mind helping to make her life better.
And we continued the campaign debut with a distinctly Aussie take on the “My Highlight” concept, this time featuring Target, Swimming Australia, and Jim’s Mowing as the AWS customers.
AWS Head of Advertising: Lindsey Sutphin
AWS Head of Creative: John Fulton
AWS Principal Campaign Manager: Crystal Ashley
AWS Sr. Campaign Manager: Angelica Hollander
AWS Sr. Campaign Manager: Natalie Banks
Agency: Joint
Post/FX: Rascal
Director: Jake Scott / RSA