In your face. Amazon Q is the new generative AI assistant powered by AWS used by enterprises to accelerate software development and best use a company's internal data. But, what does that actually mean? My team at AWS enlisted help from star musician Jelly Roll to translate in his own words. He decided to put some punctuation on the point that was indelible.

This campaign went from concept to air during the 2024 Olympic Games broadcast in six weeks, a new record for our creative team.

AWS Head of Advertising: Lindsey Sutphin

AWS Principal Creative Strategist: Travis Meidell

AWS Sr. Campaign Manager: Emilee Brunton

Agency: Erich+Kallman

Production: Tool

Director: Erich Joiner / Tool