Larry Fitzgerald, data scientist. For the AWS social media effort in to support our NFL partnership in 2023, my team sent the legendary wide receiver to visit the NFL campus in Inglewood, CA. There, he talked data analytics and Next Gen Stats with the league's experts. As it turns out in this series of films, he knew more than people expected.
Larry even hit the field with the Next Gen Stats team to demonstrate his understanding of data analytics…and disdain for defenses.
Larry found himself on set with NFL analyst Cynthia Frelund to dive deep into how AWS data has influenced the NFL draft. Rookie seasons will never be the same.
Larry even helps the Next Gen Stats team understand the higher expectations NFL receivers hold themselves to when it comes to advanced stats like Expected Yards After the Catch. Did it get awkward? Only a little…
And with advanced analytics from AWS, NFL careers might soon start stretching as long as Larry’s 17 years in the league.
And for the campaign closer, Larry breaks down all the sensors found on an NFL that generate those millions of data points. Even some forgotten by the Next Gen Stats experts.
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