The puck drops here. I led our creative team in launching the first-ever television ad featuring the AWS partnership with the National Hockey League.
This campaign dramatizes the intense moment in a hockey game leading to a pivotal face-off. Thankfully for nervous fans, the NHL Edge IQ Stat for Face-Off Probability is powered by AWS Machine Learning.
It’s the first predictive stat launched by AWS to offer a probability prior to the play, so you can spare your nails for other tense moments in the game.
The campaign aired in the United States and Canada in 2023.
AWS Head of Advertising: Lindsey Sutphin
AWS Head of Creative: John Fulton
AWS Sr. Campaign Manager: Emilee Brunton
Agency: Joint
Post/FX: Rascal
Director: Michael Lawrence / Arts&Sciences
