Buying into your own hype is not a great look. When our team watched the Salesforce annual conference, we saw a ton of it—all the way up to the CEO.
We pointed it out in a competitive video campaign for Microsoft, served directly to conference attendees. A million views later, Salesforce leadership asked us to knock it off and stop spoiling their party.
On-the-spot writing during our shoot day yielded so much great content, we were able to cut an entire campaign from b-roll. One spot went on to break 1 million views.
And as a bonus, we knocked out an entire series of synergized GIFs for social. All our efforts yielded an AAF Addy aware for branded content.