Cloud computing in the Land of the Rising Sun. My team debuted AWS television advertising in Japan with the launch of the Curiosity Kid campaign in 2022.
We extended the campaign concept to encompass real-life domestic scenes in Japan that showcase AWS cloud solutions used by local and global enterprises including Hoshino Resorts, NTT Docomo, WeatherNews, and Disney+.
Our second spot continued the theme, introducing AWS innovations as seen through the eyes of a child at center of a busy family. This time we featured Japanese-specific AWS customers including All Nippon Airlines (ANA), Life is Tech, MICIN, and Demae-Can.
AWS Head of Advertising: Lindsey Sutphin
AWS Head of Creative: John Fulton
AWS Principal Campaign Manager: Crystal Ashley
Agency: Joint
Post/VFX: Rascal
Director: Hiroki Ono / Toboggan
